{"id":1640,"date":"2013-10-16T10:13:27","date_gmt":"2013-10-16T03:13:27","guid":{"rendered":"http:\/\/news.appota.com\/?p=1640"},"modified":"2021-04-14T09:06:06","modified_gmt":"2021-04-14T02:06:06","slug":"cac-%e1%bb%a9ng-d%e1%bb%a5ng-ott-d%e1%bb%91i-m%e1%ba%b7t-v%e1%bb%9bi-t%c6%b0%c6%a1ng-lai-b%e1%ba%a5t-%e1%bb%95n","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/cac-%e1%bb%a9ng-d%e1%bb%a5ng-ott-d%e1%bb%91i-m%e1%ba%b7t-v%e1%bb%9bi-t%c6%b0%c6%a1ng-lai-b%e1%ba%a5t-%e1%bb%95n\/","title":{"rendered":"C\u00e1c \u1ee9ng d\u1ee5ng OTT \u0111\u1ed1i m\u1eb7t v\u1edbi t\u01b0\u01a1ng lai b\u1ea5t \u1ed5n"},"content":{"rendered":"<p><em><strong>Chi h\u00e0ng tr\u0103m tri\u1ec7u USD, thu\u00ea c\u1ea3 ng\u00f4i sao b\u00f3ng \u0111\u00e1 n\u1ed5i ti\u1ebfng cho chi\u1ebfn d\u1ecbch\u00a0marketingv\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, c\u00e1c \u1ee9ng d\u1ee5ng OTT ch\u00e2u \u00c1 nh\u01b0 Line, WeChat \u0111\u00e3 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kha kh\u00e1. Song t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng OTT n\u00e0y ti\u1ec1m \u1ea9n nhi\u1ec1u b\u1ea5t \u1ed5n.<\/strong><\/em><\/p>\n<p style=\"text-align: right;\"><!--more--><\/p>\n<p>\u1ee8ng d\u1ee5ng WeChat c\u1ee7a Trung Qu\u1ed1c v\u00e0 Line c\u1ee7a Nh\u1eadt B\u1ea3n c\u00f3 th\u1ec3 v\u1eabn c\u00f2n xa l\u1ea1 v\u1edbi h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng smartphone M\u1ef9. Tuy nhi\u00ean, nh\u1eefng \u1ee9ng d\u1ee5ng n\u00e0y l\u1ea1i \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng ch\u00e2u \u00c1 v\u00e0 c\u00e1c khu v\u1ef1c kh\u00e1c tr\u00ean th\u1ebf gi\u1edbi bi\u1ebft \u0111\u1ebfn, th\u00e1ch th\u1ee9c s\u1ef1 th\u1ed1ng tr\u1ecb to\u00e0n c\u1ea7u c\u1ee7a \u1ee9ng d\u1ee5ng &#8220;ki\u1ec3u M\u1ef9 x\u1ecbn&#8221; c\u1ee7a WhatsApp, th\u1eadm ch\u00ed c\u1ea3 Facebook v\u00e0 Twitter.<br \/>\nB\u00e1o\u00a0Wall Street Journal\u00a0(WSJ) danh ti\u1ebfng c\u1ee7a M\u1ef9 \u0111\u00e3 c\u00f3 b\u00e0i vi\u1ebft c\u00e1c \u1ee9ng d\u1ee5ng OTT ch\u00e2u \u00c1 \u0111ang th\u00e1ch th\u1ee9c Silicon Valley, theo \u0111\u00f3 WSJ cho r\u1eb1ng s\u1ef1 l\u1edbn m\u1ea1nh c\u1ee7a Line v\u00e0 WeChat l\u00e0 \u0111i\u1ec1u kh\u00e1 b\u1ea5t th\u01b0\u1eddng khi nh\u1eefng s\u1ea3n ph\u1ea9m \u1ee9ng d\u1ee5ng x\u00e3 h\u1ed9i n\u00e0y c\u00f3 s\u1ee9c m\u1ea1nh \u0111e do\u1ea1 c\u00e1c t\u1eadp \u0111o\u00e0n M\u1ef9. D\u00f9 v\u1eady, t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng OTT v\u1eabn ch\u1ee9a nhi\u1ec1u b\u1ea5t \u1ed5n v\u00ec th\u1ecb tr\u01b0\u1eddng c\u00f3 qu\u00e1 nhi\u1ec1u \u1ee9ng d\u1ee5ng OTT c\u1ea1nh tranh, v\u00e0 xu h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1ecb h\u00fat v\u00e0o m\u1ed9t ho\u1eb7c hai d\u1ecbch v\u1ee5 ch\u1ee7 \u0111\u1ea1o c\u00f3 nhi\u1ec1u b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n s\u1eed d\u1ee5ng.<br \/>\nWeChat, do h\u00e3ng Internet Trung Qu\u1ed1c Tencent\u00a0Holdings\u00a0Ltd ph\u00e1t tri\u1ec3n, \u0111\u00e3 c\u00f3 kho\u1ea3ng 300 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Trung Qu\u1ed1c v\u00e0 100 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u. C\u00f2n Line cho bi\u1ebft c\u00f3 h\u01a1n 250 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, kho\u1ea3ng 80% kh\u00f4ng ph\u1ea3i \u1edf Nh\u1eadt B\u1ea3n.<br \/>\nV\u1edbi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng Trung Qu\u1ed1c, WeChat kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 nh\u1eafn tin. &#8220;T\u00f4i kh\u00f4ng th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng n\u1ebfu cu\u1ed9c\u00a0s\u1ed1ng c\u1ee7a t\u00f4i kh\u00f4ng c\u00f3 WeChat&#8221;, Kevin Hung, m\u1ed9t ng\u01b0\u1eddi \u0110\u00e0i\u00a0Loan\u00a031 tu\u1ed5i l\u00e0m vi\u1ec7c cho h\u00e3ng \u0111i\u1ec7n t\u1eed \u1edf B\u1eafc Kinh v\u00e0 v\u1eabn d\u00e0nh 2 gi\u1edd m\u1ed7i ng\u00e0y tr\u00ean WeChat. Trong khi \u0111\u00f3 Line l\u00e0 do chi nh\u00e1nh t\u1ea1i Nh\u1eadt B\u1ea3n c\u1ee7a c\u1ed5ng Internet H\u00e0n Qu\u1ed1c Naver ph\u00e1t tri\u1ec3n, \u0111ang cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nh\u1eafn tin, g\u1ecdi \u0111i\u1ec7n, chia s\u1ebb \u1ea3nh, game v\u00e0 c\u00e1c t\u00ednh n\u0103gn m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nh\u01b0 Facebook. CEO Akira Morikawa c\u1ee7a Line n\u00f3i \u1ee9ng d\u1ee5ng n\u00e0y \u0111ang c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh m\u1ed9t c\u1ed5ng gi\u1ea3i tr\u00ed v\u00e0 truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn \u2013 m\u1ed9t vai tr\u00f2 t\u1eebng \u0111\u01b0\u1ee3c c\u00e1c trang nh\u01b0 Yahoo \u0111\u1ea3m nhi\u1ec7m, v\u00e0 hi\u1ec7n nay, c\u00f3 c\u1ea3 Facebook.<br \/>\nLine v\u00e0 WeChat \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea3i v\u00e0 d\u00f9ng mi\u1ec5n ph\u00ed. Trong 3 th\u00e1ng \u0111\u1ebfn th\u00e1ng 6 v\u1eeba qua, Line \u0111\u00e3 c\u00f3 doanh thu kho\u1ea3ng 10 t\u1ef7 y\u00ean (103 tri\u1ec7u USD) t\u1eeb vi\u1ec7c b\u00e1n c\u00e1c \u0111\u1ed3 \u1ea3o trong c\u00e1c game mi\u1ec5n ph\u00ed v\u00e0 c\u00e1c sticker \u1ea3o m\u00e0 ng\u01b0\u1eddi d\u00f9ng mua v\u00e0 g\u1eedi qua tin nh\u1eafn.<br \/>\nN\u1ebfu x\u00e9t tr\u00ean kh\u00eda c\u1ea1nh c\u00e1c d\u1ecbch v\u1ee5 m\u1ea1ng x\u00e3 h\u1ed9i, Line v\u00e0 WeChat v\u1eabn c\u00f2n nh\u1ecf so v\u1edbi Facebook, h\u00e3ng c\u00f3 1,15 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ed7i th\u00e1ng trong qu\u00fd II. Hi\u1ec7n nay Facebook c\u0169ng cung c\u1ea5p \u1ee9ng d\u1ee5ng nh\u1eafn tin t\u1ee9c th\u1eddi ri\u00eang. V\u1edbi WhatsApp, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u1ea3i v\u00e0 s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed trong n\u0103m \u0111\u1ea7u ti\u00ean, sau \u0111\u00f3 c\u00f4ng ty s\u1ebd thu ph\u00ed 99 cent (kho\u1ea3ng g\u1ea7n 20.000 \u0111\u1ed3ng) m\u1ed7i n\u0103m nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00f4ng ty \u0111\u1ea3m b\u1ea3o ngu\u1ed3n thu trong khi kh\u00f4ng \u0111\u01b0a qu\u1ea3ng c\u00e1o v\u00e0o \u1ee9ng d\u1ee5ng.<br \/>\nLine v\u00e0 WeChat c\u0169ng \u0111\u00e3 b\u1ed5 sung th\u00eam m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng gi\u1ed1ng Twitter nh\u01b0 c\u00e1c t\u00e0i kho\u1ea3n ch\u00ednh th\u1ee9c cho c\u00f4ng ty v\u00e0 t\u1ed5 ch\u1ee9c c\u00f4ng c\u1ed9ng, cho ph\u00e9p h\u1ecd ph\u00e2n ph\u1ed1i c\u00e1c th\u00f4ng \u0111i\u1ec7p tin t\u1ee9c, khuy\u1ebfn m\u00e3i \u0111\u1ebfn ng\u01b0\u1eddi theo \u0111u\u00f4i (follower).<br \/>\nLine v\u00e0 WeChat th\u00e0nh c\u00f4ng m\u1ed9t ph\u1ea7n nh\u1edd ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n sang s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u1ec3 thay cho vi\u1ec7c nh\u1eafn tin m\u1ea5t ph\u00ed. Ngo\u00e0i ra, s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a h\u1ecd c\u00f2n do s\u1ed1 ng\u01b0\u1eddi d\u00f9ng smartphone l\u1ea7n \u0111\u1ea7u t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i. Ch\u1ec9 ri\u00eang t\u1ea1i \u1ea4n \u0110\u1ed9, n\u01a1i m\u1edbi ch\u1ec9 8% trong s\u1ed1 900 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng c\u00f3 smartphone, th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn. K\u1ec3 t\u1eeb khi Line b\u1eaft \u0111\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh t\u1ea1i \u1ea4n \u0110\u1ed9 h\u1ed3i th\u00e1ng 7, ng\u01b0\u1eddi d\u00f9ng \u1edf \u0111\u00e2y \u0111\u00e3 t\u0103ng l\u00ean 5 tri\u1ec7u t\u1eeb m\u1ee9c ch\u01b0a \u0111\u1ebfn 1 tri\u1ec7u.<br \/>\nC\u1ea3 Line v\u00e0 WeChat \u0111\u1ec1u m\u1ea1nh tay qu\u1ea3ng c\u00e1o. Tencent \u0111\u00e3 chi \u0111\u1ebfn 200 tri\u1ec7u USD trong n\u0103m nay \u0111\u1ec3 qu\u1ea3ng b\u00e1 WeChat ra n\u01b0\u1edbc ngo\u00e0i, ch\u1ee7 y\u1ebfu t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i nh\u01b0 \u0110\u00f4ng Nam \u00c1 v\u00e0 M\u1ef9 Latin. Ngo\u00e0i ra, trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u, WeChat \u0111\u00e3 thu\u00ea ng\u00f4i sao b\u00f3ng \u0111\u00e1 Argentina l\u00e0 Lionel Messi, ng\u01b0\u1eddi \u0111ang ch\u01a1i trong \u0111\u1ed9i FC Barcelona c\u1ee7a T\u00e2y Ban Nha.<br \/>\nKh\u00f4ng ch\u1ec9 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ea1i gia M\u1ef9, Line v\u00e0 WeChat c\u00f2n ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ngOTT\u00a0ch\u00e2u \u00c1 kh\u00e1c nh\u01b0 Kakao Talk c\u1ee7a H\u00e0n Qu\u1ed1c.<br \/>\nT\u01b0\u01a1ng lai c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o. V\u00ec theo WSJ, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, r\u1ee7i ro c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y r\u1ea5t cao. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng b\u1ecb h\u00fat v\u00e0o m\u1ed9t ho\u1eb7c hai \u1ee9ng d\u1ee5ng c\u00f3 nhi\u1ec1u b\u1ea1n b\u00e8 s\u1eed d\u1ee5ng. Khi Line v\u00e0 WeChat m\u1edf r\u1ed9ng ra th\u1ebf gi\u1edbi, h\u1ecd s\u1ebd ph\u1ea3i &#8220;\u0111\u1ed1i \u0111\u1ea7u&#8221; v\u1edbi WhatsApp. C\u00f4ng ty n\u00e0y c\u1ee7a\u00a0Silicon Valley\u00a0hi\u1ec7n c\u00f3 300 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng v\u00e0 v\u1eabn l\u00e0 \u1ee9ng d\u1ee5ng n\u1ed5i ti\u1ebfng nh\u1ea5t t\u1ea1i nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<br \/>\nTuy nhi\u00ean, M\u1ef9 l\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u00f3 h\u01a1n c\u1ea3. C\u00e1c g\u00f3i c\u01b0\u1edbc di \u0111\u1ed9ng t\u1ea1i M\u1ef9 hi\u1ec7n cung c\u1ea5p t\u00ednh n\u0103ng nh\u1eafn tin kh\u00f4ng h\u1ea1n ch\u1ebf, v\u00ec th\u1ebf nh\u1eefng \u1ee9ng d\u1ee5ng nh\u1eafn tin OTT h\u1ea7u nh\u01b0 kh\u00f4ng c\u1ea7n thi\u1ebft v\u1edbi ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p style=\"text-align: right;\"><em>Theo Wall\u00a0Street Journal<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi h\u00e0ng tr\u0103m tri\u1ec7u USD, thu\u00ea c\u1ea3 ng\u00f4i sao b\u00f3ng \u0111\u00e1 n\u1ed5i ti\u1ebfng cho chi\u1ebfn d\u1ecbch\u00a0marketingv\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, c\u00e1c \u1ee9ng d\u1ee5ng OTT ch\u00e2u \u00c1 nh\u01b0 Line, WeChat \u0111\u00e3 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kha kh\u00e1. Song t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng OTT n\u00e0y ti\u1ec1m \u1ea9n nhi\u1ec1u b\u1ea5t \u1ed5n.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[151,432,403,117],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1c \u1ee9ng d\u1ee5ng OTT \u0111\u1ed1i m\u1eb7t v\u1edbi t\u01b0\u01a1ng lai b\u1ea5t \u1ed5n - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/cac-\u1ee9ng-d\u1ee5ng-ott-d\u1ed1i-m\u1eb7t-v\u1edbi-t\u01b0\u01a1ng-lai-b\u1ea5t-\u1ed5n\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c \u1ee9ng d\u1ee5ng OTT \u0111\u1ed1i m\u1eb7t v\u1edbi t\u01b0\u01a1ng lai b\u1ea5t \u1ed5n - Appota News\" \/>\n<meta property=\"og:description\" content=\"Chi h\u00e0ng tr\u0103m tri\u1ec7u USD, thu\u00ea c\u1ea3 ng\u00f4i sao b\u00f3ng \u0111\u00e1 n\u1ed5i ti\u1ebfng cho chi\u1ebfn d\u1ecbch\u00a0marketingv\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, c\u00e1c \u1ee9ng d\u1ee5ng OTT ch\u00e2u \u00c1 nh\u01b0 Line, WeChat \u0111\u00e3 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kha kh\u00e1. 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