{"id":1507,"date":"2013-08-29T09:54:37","date_gmt":"2013-08-29T02:54:37","guid":{"rendered":"http:\/\/news.appota.com\/?p=1507"},"modified":"2013-08-29T09:54:37","modified_gmt":"2013-08-29T02:54:37","slug":"google-smartphone-dang-thay-d%e1%bb%95i-hanh-vi-ng%c6%b0%e1%bb%9di-tieu-dung","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/google-smartphone-dang-thay-d%e1%bb%95i-hanh-vi-ng%c6%b0%e1%bb%9di-tieu-dung\/","title":{"rendered":"GOOGLE: SMARTPHONE \u0110ANG THAY \u0110\u1ed4I H\u00c0NH VI NG\u01af\u1edcI TI\u00caU D\u00d9NG"},"content":{"rendered":"<p><strong>Google v\u1eeba c\u00f4ng b\u1ed1 s\u1ed1 li\u1ec7u kh\u1ea3o s\u00e1t v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh (smartphone) \u1edf Vi\u1ec7t Nam, theo \u0111\u00f3 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i v\u00ec th\u1ebf doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i theo.<\/strong><\/p>\n<p style=\"text-align: right;\"><!--more--><\/p>\n<p>C\u00e1c chuy\u00ean gia c\u1ee7a Google trong bu\u1ed5i g\u1eb7p g\u1ee1 v\u1edbi b\u00e1o gi\u1edbi t\u1ea1i TPHCM ng\u00e0y 13-8, cho r\u1eb1ng smartphone \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng v\u00e0 hi\u1ec7n t\u1ea1i \u0111ang di\u1ec5n ra m\u1ed9t &#8220;cu\u1ed9c c\u00e1ch m\u1ea1ng smartphone&#8221;.<\/p>\n<p>Theo kh\u1ea3o s\u00e1t c\u1ee7a Google, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng smartphone \u0111\u00e3 chi\u1ebfm \u0111\u1ebfn 20% d\u00e2n s\u1ed1 c\u1ee7a Vi\u1ec7t Nam \u1edf th\u1eddi \u0111i\u1ec3m kh\u1ea3o s\u00e1t, t\u1ee9c qu\u00ed 1 n\u0103m nay.<\/p>\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a Google cho th\u1ea5y 70% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tr\u1ea3 l\u1eddi h\u1ecd s\u1eed d\u1ee5ng smartphone \u0111\u1ec3 truy c\u1eadp Internet, 50% s\u1ebd kh\u00f4ng bao gi\u1edd r\u1eddi kh\u1ecfi nh\u00e0 m\u00e0 kh\u00f4ng c\u00f3 smartphone trong tay.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y cho th\u1ea5y n\u1ebfu c\u00e1c doanh nghi\u1ec7p bi\u1ebft c\u00e1c s\u1eed d\u1ee5ng smartphone th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ed1t l\u00f5i trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh th\u00ec s\u1ebd k\u1ebft n\u1ed1i v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.action.vn\/images\/stories\/Content_update\/130820\/kahn.jpg\" alt=\"\" width=\"552\" height=\"365\" \/><\/p>\n<p>Simon Kahn, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Marketing Google ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (Chief Marketing Officer, Asia Pacific) cho bi\u1ebft smartphone \u0111\u00e3 thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Ng\u01b0\u1eddi d\u00f9ng smartphone th\u01b0\u1eddng t\u00ecm ki\u1ebfm tin t\u1ee9c, xem video, t\u1ea3i \u1ee9ng d\u1ee5ng hay v\u00e0o c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u1ed1 l\u01b0\u1ee3ng n\u00e0y \u0111ang ng\u00e0y m\u1ed9t t\u0103ng cao.<\/p>\n<p>Theo kh\u1ea3o s\u00e1t c\u1ee7a Google, c\u00f3 \u0111\u1ebfn 92% ng\u01b0\u1eddi d\u00f9ng smartphone c\u00f3 th\u1ec3 l\u00e0m nhi\u1ec1u vi\u1ec7c c\u00f9ng l\u00fac, trong \u0111\u00f3 64% tr\u1ea3 l\u1eddi h\u1ecd v\u1eeba d\u00f9ng \u0111i\u1ec7n tho\u1ea1i v\u1eeba nghe nh\u1ea1c.<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.action.vn\/images\/stories\/Content_update\/130820\/sm_google.jpg\" alt=\"\" width=\"553\" height=\"353\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>Ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u00f9ng smartphone trong l\u00fac th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c. Ngu\u1ed3n: Google<\/em><\/p>\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap cho doanh nghi\u1ec7p, n\u1ebfu bi\u1ebft c\u00e1ch ti\u1ebfp c\u1eadn, m\u1edf r\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p>Smartphone, v\u00ec th\u1ebf c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 mua s\u1eafm h\u1eefu hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi trong kh\u1ea3o s\u00e1t, 60% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tr\u1ea3 l\u1eddi h\u1ecd d\u00f9ng smartphone \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m.<\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng n\u00e0y, v\u00ec th\u1ebf \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a giao di\u1ec7n website c\u1ee7a m\u00ecnh tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng.<\/p>\n<p>Vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u0169ng r\u1ea5t c\u00f3 ti\u1ec1m n\u0103ng khi hi\u1ec7n c\u00f3 97% ng\u01b0\u1eddi d\u00f9ng smartphone t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean \u0111i\u1ec7n tho\u1ea1i, trong \u0111\u00f3 97% d\u1ef1a tr\u00ean th\u00f4ng tin t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u1ea5y (take action), nh\u01b0 mua s\u1ea3n ph\u1ea9m hay li\u00ean l\u1ea1c tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng, \u1edf c\u00e1c nh\u00e3n h\u00e0ng l\u1edbn, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u01b0\u1eddng kh\u00f4ng t\u00e1ch r\u1eddi nhau m\u00e0 \u0111\u01b0\u1ee3c g\u1eafn k\u1ebft v\u1edbi nhau, v\u00e0 chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n t\u1ed1 k\u1ebft n\u1ed1i b\u1ed7 tr\u1ee3 cho c\u00e1c k\u00eanh kh\u00e1c.<\/p>\n<p>N\u00f3i c\u00e1ch kh\u00e1c, smartphone \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u1ed5ng th\u00f4ng tin \u0111a nhi\u1ec7m (multi activity portal).<\/p>\n<p>K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t cho th\u1ea5y t\u00ecm ki\u1ebfm th\u00f4ng tin \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn tr\u00ean smartphone, trong \u0111\u00f3 80% tr\u1ea3 l\u1eddi t\u00ecm ki\u1ebfm \u00edt nh\u1ea5t 1 l\u1ea7n trong tu\u1ea7n v\u00e0 47% t\u00ecm ki\u1ebfm h\u00e0ng ng\u00e0y.<\/p>\n<p>Sau khi t\u00ecm ki\u1ebfm th\u00f4ng tin, h\u1ecd ra quy\u1ebft \u0111\u1ecbnh. C\u00f3 \u0111\u1ebfn 60% k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p, 74% \u0111\u1ebfn th\u0103m, 47% chia s\u1ebb v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u00e0 54% th\u1ef1c hi\u1ec7n giao d\u1ecbch mua h\u00e0ng.<\/p>\n<p>M\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 vi\u1ec7c t\u00ecm hi\u1ec3u th\u00f4ng tin tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua s\u1eafm qua c\u00e1c k\u00eanh kh\u00e1c. 63% cho bi\u1ebft h\u1ecd mua h\u00e0ng qua m\u1ea1ng v\u00e0 71% \u0111\u1ebfn mua tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n<p>Smartphone \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n k\u1ebft n\u1ed1i c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, gi\u00fap c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o nh\u01b0 localtion based, augemented, t\u01b0\u01a1ng t\u00e1c&#8230; v\u00e0 c\u00f3 \u0111\u1ebfn 95% ng\u01b0\u1eddi d\u00f9ng smartphone ch\u00fa \u00fd \u0111\u1ebfn qu\u1ea3ng c\u00e1o.<\/p>\n<p>Con s\u1ed1 n\u00e0y kh\u00e1 kh\u00e1c so v\u1edbi s\u1ed1 li\u1ec7u m\u00e0 Kantar Media Vi\u1ec7t Nam c\u00f4ng b\u1ed1 m\u1edbi \u0111\u00e2y, trong \u0111\u00f3 cho th\u1ea5y qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ed9i s\u1ed5 trong danh s\u00e1ch c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u1ec1 m\u1ee9c \u0111\u1ed9 \u0111\u01b0\u1ee3c \u01b0a th\u00edch.<\/p>\n<p>Tuy nhi\u00ean, nghi\u00ean c\u1ee9u c\u1ee7a Kantar Media l\u00e0 v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i n\u00f3i chung, trong \u0111\u00f3 c\u00f3 \u0111i\u1ec7n tho\u1ea1i t\u00ednh n\u0103ng, c\u00f2n kh\u1ea3o s\u00e1t c\u1ee7a Google l\u00e0 ri\u00eang v\u1ec1 smartphone.<\/p>\n<p>Hi\u1ec7n t\u1ea1i, v\u1eabn c\u00f2n r\u1ea5t \u00edt doanh nghi\u1ec7p \u1edf Vi\u1ec7t Nam qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y trong khi, theo \u00f4ng Kahn, \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n, ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean smartphone \u0111\u00e3 \u1edf m\u1ee9c 20%.<\/p>\n<p>B\u1ea3n b\u00e1o c\u00e1o n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh nghi\u00ean c\u1ee9u smartphone to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean 48 qu\u1ed1c gia v\u00e0o qu\u00ed 1 2013.<\/p>\n<p>\u1ede Vi\u1ec7t Nam, Google h\u1ee3p t\u00e1c v\u1edbi Ipsos Media CT ph\u1ecfng v\u1ea5n tr\u00ean 1.000 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet t\u1eeb \u0111\u1ed9 tu\u1ed5i 18 \u0111\u1ebfn 64, nh\u1eefng ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng smartphone \u0111\u1ec3 truy c\u1eadp Internet.<\/p>\n<p><strong>M\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 kh\u00e1c t\u1eeb kh\u1ea3o s\u00e1t:<\/strong><\/p>\n<ul>\n<li>58% d\u00e0nh nhi\u1ec1u th\u1eddi gian l\u00ean m\u1ea1ng b\u1eb1ng chi\u1ebfn \u0111i\u1ec7n tho\u1ea1i smartphone trong 6 th\u00e1ng qua<\/li>\n<li>37% &#8220;th\u00e0 hi sinh truy\u1ec1n h\u00ecnh c\u00f2n h\u01a1n t\u1eeb b\u1ecf smartphone&#8221;.<\/li>\n<li>78% t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean smartphone m\u1ed7i ng\u00e0y<\/li>\n<li>71% t\u00ecm th\u00f4ng tin s\u1ea3n ph\u1ea9m<\/li>\n<li>48% th\u00f4ng tin v\u1ec1 du l\u1ecbch<\/li>\n<li>44% th\u00f4ng tin v\u1ec1 nh\u00e0 h\u00e0ng, qu\u00e1n bar<\/li>\n<li>33% th\u00f4ng tin v\u1ec1 c\u0103n h\u1ed9, nh\u00e0 \u1edf<\/li>\n<\/ul>\n<p>Theo: Saigontime<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google v\u1eeba c\u00f4ng b\u1ed1 s\u1ed1 li\u1ec7u kh\u1ea3o s\u00e1t v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh (smartphone) \u1edf Vi\u1ec7t Nam, theo \u0111\u00f3 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i v\u00ec th\u1ebf doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i theo.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[8,310,78,318,317,44],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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