{"id":1228,"date":"2013-06-03T14:12:35","date_gmt":"2013-06-03T07:12:35","guid":{"rendered":"http:\/\/news.appota.com\/?p=1228"},"modified":"2021-04-14T09:09:25","modified_gmt":"2021-04-14T02:09:25","slug":"nha-phat-trien-bo-nhieu-tien-de-co-nguoi-dung-trung-thanh","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/nha-phat-trien-bo-nhieu-tien-de-co-nguoi-dung-trung-thanh\/","title":{"rendered":"Nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea3i b\u1ecf ra nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh"},"content":{"rendered":"<p><a href=\"http:\/\/www.fiksu.com\/resources\/fiksu-indexes#analysis\">Theo b\u00e1o c\u00e1o m\u1edbi \u0111\u00e2y c\u1ee7a Fiksu<\/a>, c\u00e1i gi\u00e1 ph\u1ea3i tr\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh ng\u00e0y c\u00e0ng cao. Gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi ch\u01a1i \u0111\u1ebfn \u1ee9ng d\u1ee5ng kh\u00e1c \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ki\u1ebfm ti\u1ec1n c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, \u0111\u00e2y \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t chi ph\u00ed l\u1edbn cho c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng cao.<!--more--><\/p>\n<p>H\u00e0ng th\u00e1ng, h\u00e3ng nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u Fiksu \u0111\u01b0a ra c\u00e1c ch\u1ec9 s\u1ed1 theo d\u00f5i m\u1ee9c gi\u00e1 trung b\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh. V\u00e0o th\u00e1ng 4, m\u1ee9c gi\u00e1 \u0111\u1ec3 c\u00f3 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh \u0111\u00e3 t\u0103ng 10% l\u00ean 1.50$ so v\u1edbi con s\u1ed1 1.36$ v\u00e0o th\u00e1ng 3. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Micah Adler c\u1ee7a Fiksu cho r\u1eb1ng s\u1ef1 t\u0103ng gi\u00e1 n\u00e0y l\u00e0 do n\u1ed7 l\u1ef1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 duy tr\u00ec s\u1ef1 li\u00ean k\u1ebft v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>\u201cS\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb t\u1eeb c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u1eeb c\u00e1c thi\u1ebft b\u1ecb c\u1ee7a Apple (thi\u1ebft b\u1ecb \u0111\u1ecbnh d\u1ea1ng duy nh\u1ea5t &#8211; unique device identifier) \u0111\u1ebfn IDFA m\u1edbi c\u1ee7a h\u00e3ng (Identifier For Advertising \u2013 \u0111\u1ecbnh d\u1ea1ng cho qu\u1ea3ng c\u00e1o)\u00a0\u0111\u00e3 gi\u00fap cho traffic \u1ed5n \u0111\u1ecbnh khi c\u00f3 b\u1ea5t c\u1ee9 gi\u00e1n \u0111o\u1ea1n n\u00e0o x\u1ea3y ra\u201d<\/p>\n<p><a href=\"http:\/\/venturebeat.files.wordpress.com\/2013\/05\/cost-per-loyal-user.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/venturebeat.files.wordpress.com\/2013\/05\/cost-per-loyal-user.png?w=558\" alt=\"Cost per loyal user\" width=\"558\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>L\u01b0\u1ee3ng download m\u1ed7i ng\u00e0y c\u1ee7a top 200 \u1ee9ng d\u1ee5ng tr\u00ean kho t\u1ea3i App Store M\u1ef9 theo th\u00e1ng<\/em><\/p>\n<p>Trong c\u00e1c phi\u00ean b\u1ea3n iOS tr\u01b0\u1edbc, Apple cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ecbnh d\u1ea1ng th\u00f4ng tin c\u00e1 nh\u00e2n qua vi\u1ec7c s\u1eed d\u1ee5ng m\u00e3 UDID \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi ph\u1ea7n c\u1ee9ng c\u1ee7a iPhone v\u00e0 iPad. Nh\u01b0ng do lo ng\u1ea1i \u0111\u1ebfn s\u1ef1 ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, Apple \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c m\u00e3 IDFA \u0111\u1eb7c bi\u1ec7t cho ng\u01b0\u1eddi l\u00e0m marketing qua \u1ee9ng d\u1ee5ng .<\/p>\n<p>M\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o l\u00e2u n\u0103m lo ng\u1ea1i vi\u1ec7c thay \u0111\u1ed5i ti\u00eau chu\u1ea9n n\u00e0y s\u1ebd g\u00e2y ra nh\u1eefng r\u1eafc r\u1ed1i l\u1edbn nh\u01b0ng qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i \u0111\u00e3 di\u1ec5n ra su\u00f4n s\u1ebb. \u0110i\u1ec1u n\u00e0y th\u1eadm ch\u00ed c\u00f2n gi\u00fap duy tr\u00ec \u0111\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p.<\/p>\n<p>Fiksu c\u0169ng cho bi\u1ebft th\u00eam l\u01b0\u1ee3ng ng\u01b0\u1eddi t\u1ea3i game trong th\u00e1ng 4 cao h\u01a1n th\u00e1ng 3. H\u00e3ng n\u00e0y c\u0169ng \u0111\u01b0a ra con s\u1ed1 v\u1ec1 t\u1ec9 l\u1ec7 c\u00e0i \u0111\u1eb7t c\u1ee7a 200 app mi\u1ec5n ph\u00ed cho \u0111i\u1ec7n tho\u1ea1i iPhone \u1edf M\u1ef9. Theo s\u1ed1 li\u1ec7u n\u00e0y, ng\u01b0\u1eddi d\u00f9ng iPhone download 5.61 tri\u1ec7u app m\u1ed7i ng\u00e0y, cao h\u01a1n th\u00e1ng tr\u01b0\u1edbc 11%.<\/p>\n<p><a href=\"http:\/\/venturebeat.files.wordpress.com\/2013\/05\/downloads.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/venturebeat.files.wordpress.com\/2013\/05\/downloads.png?w=558\" alt=\"Fiksu\" width=\"558\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>M\u1ee9c gi\u00e1 \u0111\u1ec3 c\u00f3 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh theo th\u00e1ng<\/em><\/p>\n<p>Adler cho r\u1eb1ng ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng \u0111\u00e3 tr\u00e1nh \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng gi\u00e1 qu\u1ea3ng c\u00e1o m\u1ed9t ph\u1ea7n nh\u1edd c\u00f3 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a facebook.<\/p>\n<p>Adler n\u00f3i \u201c\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o c\u1ee7a Facebook c\u00f3 th\u1ec3 cung c\u1ea5p cho nh\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3 v\u00e0 ti\u00eau t\u1ed1n \u00edt v\u1ed1n h\u01a1n.\u201d \u201cDo \u0111\u00f3, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m \u0111\u1ec3 ng\u00e0nh c\u00f4ng nghi\u1ec7p ch\u1ed1ng l\u1ea1i s\u1ef1 t\u0103ng gi\u00e1.\u201d<\/p>\n<p>C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ebd kh\u00f4ng ph\u1ea3i ch\u1ecbu c\u1ea1nh tranh cao \u0111\u1ec3 d\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t ch\u1ed7 qu\u1ea3ng c\u00e1o \u1edf nh\u1eefng n\u01a1i qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng trong m\u1ed9t v\u00e0i game ph\u1ed5 bi\u1ebfn nh\u1edd c\u00f3 \u1ee9ng d\u1ee5ng c\u1ee7a facebook. Nh\u1edd v\u1eady, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ebd k\u00eau g\u1ecdi \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3ng download h\u01a1n nh\u1ea5t l\u00e0 th\u1eddi k\u00ec sau c\u00e1c k\u00ec ngh\u1ec9. Gi\u00e1 c\u1ea3 s\u1ebd ch\u1ec9 ti\u1ebfp t\u1ee5c t\u0103ng khi iPhone m\u1edbi xu\u1ea5t hi\u1ec7n v\u00e0 m\u00f9a qu\u00e0 t\u1eb7ng m\u1edbi \u0111\u1ebfn.<\/p>\n<p><a href=\"http:\/\/venturebeat.com\/2013\/05\/31\/developers-spent-more-to-acquire-loyal-gamers-in-april\/#QZ4Alg1Oujk5lLOr.99\"><em>Theo Venturebeat<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theo b\u00e1o c\u00e1o m\u1edbi \u0111\u00e2y c\u1ee7a Fiksu, c\u00e1i gi\u00e1 ph\u1ea3i tr\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh ng\u00e0y c\u00e0ng cao. Gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi ch\u01a1i \u0111\u1ebfn \u1ee9ng d\u1ee5ng kh\u00e1c \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ki\u1ebfm ti\u1ec1n c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, \u0111\u00e2y \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[244,98,6,204,190,245,243],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea3i b\u1ecf ra nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/nha-phat-trien-bo-nhieu-tien-de-co-nguoi-dung-trung-thanh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea3i b\u1ecf ra nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh - Appota News\" \/>\n<meta property=\"og:description\" content=\"Theo b\u00e1o c\u00e1o m\u1edbi \u0111\u00e2y c\u1ee7a Fiksu, c\u00e1i gi\u00e1 ph\u1ea3i tr\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh ng\u00e0y c\u00e0ng cao. Gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi ch\u01a1i \u0111\u1ebfn \u1ee9ng d\u1ee5ng kh\u00e1c \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ki\u1ebfm ti\u1ec1n c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, \u0111\u00e2y \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/nha-phat-trien-bo-nhieu-tien-de-co-nguoi-dung-trung-thanh\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-03T07:12:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-14T02:09:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2012\/11\/ImageView.aspx_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/nha-phat-trien-bo-nhieu-tien-de-co-nguoi-dung-trung-thanh\/\",\"url\":\"https:\/\/news.appota.com\/vi\/nha-phat-trien-bo-nhieu-tien-de-co-nguoi-dung-trung-thanh\/\",\"name\":\"Nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea3i b\u1ecf ra nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh - 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