{"id":10405,"date":"2022-08-19T11:20:37","date_gmt":"2022-08-19T04:20:37","guid":{"rendered":"https:\/\/news.appota.com\/?p=10405"},"modified":"2022-08-19T15:56:26","modified_gmt":"2022-08-19T08:56:26","slug":"7-sai-lam-marketing-ma-cac-startup-thuong-mac-phai","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/7-sai-lam-marketing-ma-cac-startup-thuong-mac-phai\/","title":{"rendered":"7 sai l\u1ea7m Marketing m\u00e0 c\u00e1c Startup th\u01b0\u1eddng m\u1eafc ph\u1ea3i"},"content":{"rendered":"

Cho d\u00f9 b\u1ea1n kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0o th\u00ec nh\u1eefng sai l\u1ea7m ti\u1ebfp th\u1ecb v\u1eabn l\u00e0 chuy\u1ec7n th\u01b0\u1eddng kh\u00f3 tr\u00e1nh kh\u1ecfi.<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t, c\u00e1c startup ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c r\u1ea5t \u0111\u1eb7c th\u00f9 nh\u01b0 ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c eo h\u1eb9p trong khi ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch h\u00e0ng \ufe0f<\/span><\/p>\n

Bi\u1ebft \u0111\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m t\u1ed1t v\u00e0 c\u00e1ch \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o ho\u1ea1t \u0111\u1ed9ng marketing s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a startup. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ed7i v\u1ec1 marketing m\u00e0 startup th\u01b0\u1eddng m\u1eafc ph\u1ea3i v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u1eafc ph\u1ee5c ch\u00fang.<\/span><\/p>\n

1. \u0110\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n v\u00e0o marketing qu\u00e1 s\u1edbm<\/strong><\/p>\n

Startup n\u00e0o c\u0169ng mu\u1ed1n m\u00ecnh n\u1ed5i l\u00ean th\u1eadt nhanh b\u1eb1ng m\u1ed9t chi\u1ebfn d\u1ecbch marketing t\u1ea7m c\u1ee1. Nh\u01b0ng s\u1ef1 th\u1ef1c l\u00e0 b\u1ea1n n\u00ean kh\u1edfi \u0111\u1ea7u ch\u1eadm v\u00e0 \u0111\u1eebng chi nhi\u1ec1u ti\u1ec1n v\u00e0o marketing qu\u00e1 s\u1edbm. N\u1ebfu b\u1ea1n b\u1eaft \u0111\u1ea7u marketing qu\u00e1 s\u1edbm, \u0111i\u1ec1u t\u1ec7 nh\u1ea5t c\u00f3 th\u1ec3 x\u1ea3y ra l\u00e0 chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng nh\u01b0ng c\u00f4ng ty c\u1ee7a b\u1ea1n l\u1ea1i kh\u00f4ng \u0111\u1ee7 s\u1ee9c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi. H\u00e3y b\u1eaft \u0111\u1ea7u ch\u1eadm v\u00e0 t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u xem kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai v\u00e0 t\u1eadp trung marketing cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

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2.\u00a0 Ch\u1ecdn sai k\u00eanh marketing<\/strong><\/p>\n

C\u00f3 v\u00f4 v\u00e0n k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn, nh\u01b0ng k\u00eanh n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t th\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai v\u00e0 n\u01a1i m\u00e0 b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd. \u0110\u1eebng v\u1ed9i v\u00e0ng tr\u01b0\u1edbc khi hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Th\u00f4ng th\u01b0\u1eddng b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau, \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 t\u00ecm hi\u1ec3u xem k\u00eanh n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

3. Tuy\u1ec3n m\u1ed9 chuy\u00ean vi\u00ean marketing qu\u00e1 s\u1edbm<\/strong><\/p>\n

C\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng chuy\u00ean vi\u00ean marketing gi\u00fap m\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u nhi\u1ec1u startup mong mu\u1ed1n, nh\u01b0ng t\u1ed1t h\u01a1n h\u1ebft \u0111\u1eebng n\u00ean l\u00e0m \u0111i\u1ec1u n\u00e0y qu\u00e1 s\u1edbm. Nh\u1eefng chuy\u00ean vi\u00ean n\u00e0y \u0111\u1ec1u l\u00e0m b\u1ea1n ti\u00eau t\u1ed1n nh\u1eefng kho\u1ea3n ph\u00ed kh\u00f4ng nh\u1ecf, thay v\u00e0o \u0111\u00f3 h\u00e3y t\u1eadp trung ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh v\u00e0o nh\u1eefng ph\u01b0\u01a1ng \u00e1n gi\u1ea3m thi\u1ec3u \u0111\u01b0\u1ee3c chi ph\u00ed. Vi\u1ec7c thu\u00ea c\u00e1c agency, freelancer ho\u1eb7c th\u1ef1c t\u1eadp sinh \u0111\u1ec1u l\u00e0 nh\u1eefng ph\u01b0\u01a1ng \u00e1n thay th\u1ebf kh\u1ea3 thi v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n.<\/span><\/p>\n

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4. B\u1ecf qu\u00e1 nhi\u1ec1u c\u00f4ng s\u1ee9c v\u00e0o vi\u1ec7c ho\u00e0n thi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

R\u1ea5t nhi\u1ec1u startup mu\u1ed1n thay \u0111\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 ng\u00e0y c\u00e0ng ho\u00e0n thi\u1ec7n h\u01a1n. Tuy nhi\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c ho\u00e0n thi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qu\u00e1 s\u1edbm s\u1ebd kh\u00f4ng mang l\u1ea1i nhi\u1ec1u k\u1ebft qu\u1ea3 cao m\u00e0 c\u00f2n t\u1ed1n kh\u00e1 nhi\u1ec1u chi ph\u00ed.<\/span><\/p>\n

Nh\u1eefng startup \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, nh\u1ea5t l\u00e0 tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t sai l\u1ea7m l\u1edbn. Brett Relander, nh\u00e0 s\u00e1ng l\u1eadp Launch and Hustle cho bi\u1ebft: \u201c\u0110\u1ed1i v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch marketing qu\u00e1 \u1ed3n \u00e0o, nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3n \u1ee9ng b\u1eb1ng c\u00e1ch kh\u00f4ng tham gia. Th\u1eadm ch\u00ed t\u1ec7 h\u01a1n, h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng theo d\u00f5i nh\u00e3n hi\u1ec7u c\u1ee7a b\u1ea1n n\u1eefa n\u1ebfu b\u1ea1n \u0111\u0103ng qu\u00e1 nhi\u1ec1u b\u00e0i m\u00e0 kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb g\u00ec\u201d.<\/span><\/p>\n

Gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t l\u00e0 h\u00e3y b\u1eaft \u0111\u1ea7u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh t\u1eeb t\u1eeb. \u0110\u1eebng tr\u00ec ho\u00e3n vi\u1ec7c kh\u1edfi \u0111\u1ed9ng trang web c\u1ee7a m\u00ecnh ch\u1ec9 \u0111\u1ec3 \u0111\u1ee3i m\u1ed9t thi\u1ebft k\u1ebf ho\u00e0n h\u1ea3o. Khi trang web c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt th\u00eam th\u00f4ng tin ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t trang web v\u1eeba \u00fd. B\u1ea1n c\u00f2n c\u00f3 th\u1ec3 d\u1ea7n d\u1ea7n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nhu c\u1ea7u v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

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5. \u0110\u1ec3 m\u1ecdi ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng qu\u00e1 nhi\u1ec1u v\u00e0o quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh<\/strong><\/p>\n

Khi n\u00f3i \u0111\u1ebfn marketing, h\u1ea7u nh\u01b0 ai c\u0169ng \u0111\u1ec1u c\u00f3 \u00fd t\u01b0\u1edfng ri\u00eang nh\u01b0ng c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi \u0111\u01b0a ra \u00fd ki\u1ebfn, b\u1ea1n c\u00e0ng t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh. H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. \u0110\u1eebng h\u1ecfi \u00fd t\u01b0\u1edfng marketing t\u1eeb t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean, ng\u01b0\u1eddi th\u00e2n v\u00e0 b\u1ea1n b\u00e8. B\u1ea1n ch\u1ec9 c\u1ea7n tin t\u01b0\u1edfng nh\u00e2n vi\u00ean marketing c\u1ee7a m\u00ecnh l\u00e0 \u0111\u1ee7 r\u1ed3i.<\/span><\/p>\n

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6. Ch\u1ea1y \u0111ua theo \u0111\u1ed1i th\u1ee7<\/strong><\/p>\n

Quan s\u00e1t, t\u00ecm hi\u1ec3u v\u00e0 c\u1ed1 g\u1eafng l\u00e0m t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh \u0111\u1ec1u l\u00e0 nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng trong kinh doanh. Tuy nhi\u00ean b\u1ea1n \u0111\u1eebng \u0111\u1ec3 m\u00ecnh b\u1ecb cu\u1ed1n v\u00e0o vi\u1ec7c m\u1ea3i mi\u1ebft ch\u1ea1y theo \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n. Kh\u00f4ng nh\u1eefng kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y m\u1ec7t m\u1ecfi v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch \u1ed3n \u00e0o, m\u00e0 b\u1ea1n c\u00f2n kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch \u0111\u00f3 hi\u1ec7u qu\u1ea3 \u0111\u1ebfn m\u1ee9c n\u00e0o. Mike Kapel, nh\u00e0 s\u00e1ng l\u1eadp Patriot Software cho r\u1eb1ng: \u201c\u0110\u1ed1i th\u1ee7 kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111am m\u00ea, c\u0169ng nh\u01b0 kinh nghi\u1ec7m v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n b\u1eb1ng ch\u00ednh b\u1ea3n th\u00e2n b\u1ea1n. T\u1eadp trung v\u00e0o l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh ch\u00ednh l\u00e0 b\u00ed quy\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng\u201d.
\n\"\"
\n<\/span><\/p>\n

7. Kh\u00f4ng \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3<\/strong><\/p>\n

Khi \u0111\u1ea7u t\u01b0 v\u00e0o marketing, b\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i \u0111\u01b0\u1ee3c m\u1ecdi th\u1ee9 \u0111ang di\u1ec5n ra. N\u1ebfu kh\u00f4ng bi\u1ebft m\u1ed7i chi\u1ebfn d\u1ecbch thu h\u00fat \u0111\u01b0\u1ee3c bao nhi\u00eau ng\u01b0\u1eddi, b\u1ea1n kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh. B\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i t\u1eebng chi\u1ebfn d\u1ecbch marketing m\u00e0 m\u00ecnh th\u1ef1c hi\u1ec7n v\u00e0 \u0111\u1eebng bao gi\u1edd ng\u1ea1i h\u1ecfi kh\u00e1ch h\u00e0ng l\u00e0m th\u1ebf n\u00e0o m\u00e0 h\u1ecd bi\u1ebft \u0111\u1ebfn b\u1ea1n.<\/span><\/p>\n

Nh\u1eefng l\u1ed7i k\u1ec3 tr\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c, nh\u01b0ng n\u1ebfu b\u1ea1n l\u1ee1 m\u1eafc ph\u1ea3i ch\u00fang th\u00ec c\u0169ng kh\u00f4ng qu\u00e1 nghi\u00eam tr\u1ecdng. Ch\u1ec9 c\u1ea7n b\u1ea1n xem x\u00e9t l\u1ea1i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh, h\u1ecdc h\u1ecfi t\u1eeb sai l\u1ea7m c\u1ee7a b\u1ea3n th\u00e2n, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng.<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Cho d\u00f9 b\u1ea1n kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0o th\u00ec nh\u1eefng sai l\u1ea7m ti\u1ebfp th\u1ecb v\u1eabn l\u00e0 chuy\u1ec7n th\u01b0\u1eddng kh\u00f3 tr\u00e1nh kh\u1ecfi.<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t, c\u00e1c startup ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c r\u1ea5t \u0111\u1eb7c th\u00f9 nh…<\/span><\/p>\n","protected":false},"author":19,"featured_media":10414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\n7 sai l\u1ea7m Marketing m\u00e0 c\u00e1c Startup th\u01b0\u1eddng m\u1eafc ph\u1ea3i - Appota News<\/title>\n<meta name=\"description\" content=\"Cho d\u00f9 b\u1ea1n kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0o th\u00ec nh\u1eefng sai l\u1ea7m ti\u1ebfp th\u1ecb v\u1eabn l\u00e0 chuy\u1ec7n th\u01b0\u1eddng kh\u00f3 tr\u00e1nh kh\u1ecfi v\u00e0 c\u00e1c startup ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/en_US\/7-sai-lam-marketing-ma-cac-startup-thuong-mac-phai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 sai l\u1ea7m Marketing m\u00e0 c\u00e1c Startup th\u01b0\u1eddng m\u1eafc ph\u1ea3i - 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