{"id":10319,"date":"2022-07-06T09:57:41","date_gmt":"2022-07-06T02:57:41","guid":{"rendered":"https:\/\/news.appota.com\/?p=10319"},"modified":"2022-07-06T09:57:42","modified_gmt":"2022-07-06T02:57:42","slug":"koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/","title":{"rendered":"KOC Marketing – l\u00e0n s\u00f3ng m\u1edbi c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn"},"content":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, h\u1ea7u h\u1ebft m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ec1u xoay quanh m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a livestream, hay nh\u1eefng b\u01b0\u1edbc ti\u1ebfp c\u1eadn qua n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, r\u1ed3i \u0111\u1ebfn c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c xu h\u01b0\u1edbng marketing tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng \u0111ang d\u1ea7n m\u1ed9t thay \u0111\u1ed5i. M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p marketing online ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng b\u1edfi c\u00e1c nh\u00e3n h\u00e0ng hi\u1ec7n nay l\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOL hay influencers.<\/p>\n

\"KOC<\/p>\n

Tuy nhi\u00ean, trong khi m\u1ed9t v\u00e0i nh\u1eefng doanh nghi\u1ec7p v\u1eabn \u0111ang \u0111\u1eb7t n\u1eb7ng vi\u1ec7c h\u1ee3p t\u00e1c hay t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng KOL ph\u00f9 h\u1ee3p \u0111\u1ec3 l\u00e0m marketing cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, th\u00ec m\u1ed9t s\u1ed1 kh\u00e1c \u0111\u00e3 kh\u00e9o l\u00e9o n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu th\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ed3ng gh\u00e9p d\u1ea7n hai y\u1ebfu t\u1ed1 KOC v\u00e0 KOL v\u00e0o trong nh\u1eefng chi\u1ebfn d\u1ecbch PR c\u1ee7a m\u00ecnh.<\/p>\n

V\u1eady th\u00ec, KOC – h\u1ecd l\u00e0 ai, v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd s\u1ebd l\u00e0 g\u00ec trong th\u1eddi \u0111\u1ea1i ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn?<\/p>\n

    \n
  1. KOL v\u00e0 KOC<\/strong><\/li>\n<\/ol>\n

    Tr\u01b0\u1edbc ti\u00ean, ch\u00fang ta h\u00e3y c\u00f9ng quay l\u1ea1i v\u1edbi kh\u00e1i ni\u1ec7m KOL.<\/p>\n

    KOL – Key Opinion Leader l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng s\u1edf h\u1eefu chuy\u00ean m\u00f4n v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3, v\u00ed d\u1ee5 nh\u01b0 nh\u01b0 ca s\u0129, nh\u1ea1c s\u0129, di\u1ec5n vi\u00ean, beauty blogger,… H\u1ecd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nh\u1eefng g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u1ede kh\u00e1i ni\u1ec7m n\u00e0y, ch\u00fang ta c\u1ea7n ph\u00e2n bi\u1ec7t v\u1edbi influencer – l\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u01b0ng h\u1ecd kh\u00f4ng chuy\u00ean v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o c\u1ea3. Ch\u1eb3ng h\u1ea1n nh\u01b0 Tr\u1ea7n \u0110\u1eb7ng \u0110\u0103ng Khoa – ng\u01b0\u1eddi \u0111i v\u00f2ng quanh th\u1ebf gi\u1edbi b\u1eb1ng xe m\u00e1y, anh \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o nh\u00f3m influencer ch\u1ee9 kh\u00f4ng ph\u1ea3i KOL v\u00ec n\u1ed9i dung anh chia s\u1ebb kh\u00f4ng chuy\u00ean s\u00e2u, th\u01b0\u1eddng bao g\u1ed3m nhi\u1ec1u m\u1ea3ng trong \u0111\u1eddi s\u1ed1ng nh\u01b0 du l\u1ecbch, s\u00e1ch, phim v\u00e0 nh\u1eefng tri\u1ebft l\u00fd nh\u1ecf trong cu\u1ed9c s\u1ed1ng. Ranh gi\u1edbi gi\u1eefa KOL v\u00e0 influencer r\u1ea5t \u201cmong manh” v\u00ec th\u1ef1c t\u1ebf h\u1ea7u h\u1ebft c\u00e1c influencer \u0111\u1ec1u \u0111\u1ee5ng \u0111\u1ebfn m\u1ed9t v\u00e0i m\u1ea3ng n\u1ed9i dung n\u00e0o \u0111\u00f3 nh\u01b0ng t\u1eeb quan tr\u1ecdng \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 \u201cchuy\u00ean m\u00f4n s\u00e2u”.<\/p>\n

    Tuy nhi\u00ean, trong b\u1ed1i c\u1ea3nh t\u00e2m l\u00fd v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng thay \u0111\u1ed5i, d\u1eabn \u0111\u1ebfn xu h\u01b0\u1edbng b\u1edbt tin v\u00e0o nh\u1eefng Influencer hay KOL th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng t\u1ea3i n\u1ed9i dung m\u00e0 h\u1ecd bi\u1ebft r\u00f5 l\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n

    Xu\u1ea5t ph\u00e1t t\u1eeb th\u1ef1c tr\u1ea1ng tr\u00ean, kh\u00e1i ni\u1ec7m KOC – Key Opinion Consumer \u0111\u00e3 nhanh ch\u00f3ng ra \u0111\u1eddi, v\u00e0 d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng. KOC l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a m\u1ed9t nh\u00f3m ng\u01b0\u1eddi li\u00ean quan, c\u1ee5 th\u1ec3 nh\u01b0 b\u1ea1n b\u00e8, ng\u01b0\u1eddi theo d\u00f5i (follower). Trong khi KOL c\u1ea7n c\u00f3 danh ti\u1ebfng v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 nh\u1ea5t \u0111\u1ecbnh, b\u1ea5t k\u1ef3 ai s\u1edf h\u1eefu t\u00e0i kho\u1ea3n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh KOC. Th\u00f4ng th\u01b0\u1eddng, KOC c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean t\u00e0i kho\u1ea3n \u1edf m\u1ee9c trung b\u00ecnh b\u1edfi do c\u00f4ng vi\u1ec7c n\u00e0y \u0111ang kh\u00e1 l\u00e0 m\u1edbi m\u1ebb.<\/p>\n

    \"KOC<\/p>\n

    (Ngu\u1ed3n: Advertising Vi\u1ec7t Nam)\u00a0<\/em><\/p>\n

    Nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a KOC mang t\u00ednh ch\u1ea5t trung gian v\u00e0 s\u1ebd t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebf quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi tr\u1ebb, nh\u1ea5t l\u00e0 Gen Z. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c chi\u1ebfn d\u1ecbch KOLs r\u1ea7m r\u1ed9, nh\u1eefng KOC th\u01b0\u1eddng \u00edt khi \u0111\u01b0\u1ee3c thanh to\u00e1n chi ph\u00ed qu\u1ea3ng b\u00e1. M\u1ecdi h\u00e0nh vi mua s\u1eafm, ch\u1ecdn l\u1ef1a v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a KOC kh\u00f4ng b\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ea5t k\u1ef3 k\u00eanh truy\u1ec1n th\u00f4ng hay c\u00f4ng ty n\u00e0o, do \u0111\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

    2. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa KOL v\u00e0 KOC<\/strong><\/p>\n

    a. L\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i
    \n<\/em>
    \nKOLs \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i d\u1ef1a tr\u00ean l\u01b0\u1ee3ng ng\u01b0\u1eddi Follow. V\u00ed d\u1ee5, nh\u1eefng Influencer c\u00f3 \u1ea3nh h\u01b0\u1edfng Nano s\u1ebd c\u00f3 l\u01b0\u1ee3ng follow t\u1eeb 1.000 \u0111\u1ebfn 10.000 ngh\u00ecn ng\u01b0\u1eddi theo d\u00f5i, Micro s\u1ebd c\u00f3 t\u1eeb 10.000 \u0111\u1ebfn 50.000 ngh\u00ecn ng\u01b0\u1eddi theo d\u00f5i v\u00e0 tr\u00ean 1000.000 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o nh\u00f3m mega. \u0110\u00e2y l\u00e0 m\u1ed9t trong nhi\u1ec1u ti\u00eau ch\u00ed \u0111\u1ec3 ng\u01b0\u1eddi ta \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn KOL c\u0169ng nh\u01b0 Influencer trong chi\u1ebfn d\u1ecbch Marketing.
    \nNh\u01b0ng \u0111\u1ed1i v\u1edbi KOC th\u00ec l\u01b0\u1ee3ng Follow kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 xem x\u00e9t. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 r\u1ea5t ch\u00e2n th\u1ef1c nh\u01b0ng m\u1edbi \u0111i v\u00e0o c\u00f4ng vi\u1ec7c n\u00ean h\u1ecd c\u00f2n s\u1edf h\u1eefu l\u01b0\u1ee3ng follow h\u1ea1n h\u1eb9p.<\/p>\n

    b. M\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u00e0 \u201cm\u1ee5c ti\u00eau s\u1eed d\u1ee5ng\u201d<\/em><\/p>\n

    Hi\u1ec7n nay, khi g\u00f5 t\u1eeb kh\u00f3a v\u1ec1 KOLs ch\u00fang ta s\u1ebd nh\u1eadn v\u1ec1 h\u00e0ng lo\u1ea1t d\u1ecbch v\u1ee5 v\u1edbi gi\u00e1 c\u1ea3 kh\u00e1c nhau. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng s\u1ebd chi ti\u1ec1n cho nh\u1eefng KOLs v\u00e0 KOLs c\u00f3 c\u01a1 h\u1ed9i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m free \u0111\u1ec3 qu\u1ea3ng b\u00e1 \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ng\u01b0\u1ee3c l\u1ea1i th\u00ec KOC s\u1ebd \u0111\u1ee9ng tr\u00ean c\u01b0\u01a1ng v\u1ecb l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 xem x\u00e9t c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd quan t\u00e2m. Sau \u0111\u00f3, qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a KOC s\u1ebd di\u1ec5n ra v\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3n chi ph\u00ed m\u00e0 th\u01b0\u01a1ng hi\u1ec7u chi tr\u1ea3 d\u1ef1a tr\u00ean m\u1ee9c hoa h\u1ed3ng.<\/p>\n

    KOL ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3ng b\u00e1 tr\u00ean quy m\u00f4 l\u1edbn. KOC t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o ph\u00eda ho\u1ea1t \u0111\u1ed9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, m\u1ed9t khi b\u1ea1n tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n

    KOC s\u1ebd th\u01b0\u1eddng t\u1eadp trung v\u00e0o review s\u1ea3n ph\u1ea9m, t\u0103ng \u0111\u1ed9 tin c\u1eady, k\u00edch c\u1ea7u, thu h\u00fat ti\u00eau d\u00f9ng v\u00e0 ki\u1ec3m tra th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i khi\u00eam t\u1ed1n, KOC ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho m\u1ed9t nh\u00f3m nh\u1ecf v\u00e0 nh\u1eb1m m\u1ee5c \u0111\u00edch b\u00e1n h\u00e0ng. Ch\u00ednh v\u00ec c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i \u00edt n\u00ean c\u00e1c KOC ngo\u00e0i ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang c\u00e1 nh\u00e2n c\u00f2n r\u1ea5t \u201cn\u0103ng n\u1ed5” trong c\u00e1c group tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

    c. T\u00ednh x\u00e1c th\u1ef1c hay t\u00ednh chuy\u00ean m\u00f4n<\/em><\/p>\n

    Trong khi KOLs \u0111\u00f2i h\u1ecfi l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n, ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 nh\u1eefng th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 c\u00f3 th\u1ec3 d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng th\u00ec KOC l\u1ea1i kh\u00f4ng ho\u00e0n to\u00e0n nh\u01b0 th\u1ebf. H\u1ecd \u0111\u1ee9ng trong t\u00e2m th\u1ebf l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111i mua h\u00e0ng v\u00e0 \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1 ch\u1ee7 quan c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n

    Th\u00f4ng th\u01b0\u1eddng, c\u00e1c nh\u00e3n h\u00e0ng s\u1ebd ch\u1ee7 \u0111\u1ed9ng li\u00ean h\u1ec7 v\u1edbi KOL \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, do \u0111\u00f3 \u0111\u1ed9 x\u00e1c th\u1ef1c \u0111\u00f4i khi s\u1ebd c\u00f3 th\u1ec3 kh\u00f4ng cao. Ng\u01b0\u1eddi d\u00f9ng v\u00e0 ng\u01b0\u1eddi mua s\u1eafm online hi\u1ec7n nay c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c c\u00e1c n\u1ed9i dung review, PR cho th\u01b0\u01a1ng hi\u1ec7u, th\u1eadm ch\u00ed l\u00e0 tr\u00ean c\u00e1c b\u00e0i b\u00e1o, do \u0111\u00f3 KOL \u0111ang \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t c\u00e2n nh\u1eafc khi s\u1eed d\u1ee5ng.<\/p>\n

    C\u00f2n \u0111\u1ed1i v\u1edbi KOC, ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n \u0111\u00e2y l\u00e0 kh\u00e1ch h\u00e0ng t\u1ef1 ti\u00eau d\u00f9ng, r\u00fat ra \u0111\u00e1nh gi\u00e1 v\u00e0 review s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, \u0111\u1ed9 tin c\u1eady c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u qua \u0111\u00e1nh gi\u00e1 c\u1ee7a c\u00e1c KOC th\u01b0\u1eddng s\u1ebd cao h\u01a1n.<\/p>\n

    M\u1eb7c d\u00f9 l\u00e0 th\u1ebf c\u00e1c KOC v\u1eabn s\u1edf h\u1eefu \u0111\u1ed9 tin c\u1eady cao trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u00e1nh gi\u00e1 c\u1ee7a KOC s\u1ebd d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn v\u00ec n\u00f3 th\u1ef1c t\u1ebf m\u00e0 kh\u00f4ng h\u1ec1 mang t\u00ednh qu\u1ea3ng c\u00e1o cho b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. Ng\u01b0\u1ee3c l\u1ea1i, v\u1edbi nhi\u1ec1u nh\u00e3n h\u00e0ng l\u1ef1a ch\u1ecdn KOL nh\u01b0ng PR s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e9o l\u00e9o th\u00ec ng\u01b0\u1eddi mua v\u1eabn ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u1eadn ra.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, h\u1ea7u h\u1ebft m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ec1u xoay quanh m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a livestream, hay nh\u1eefng b\u01b0\u1edbc ti\u1ebfp c\u1eadn qua n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, r\u1ed3i \u0111\u1ebfn c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c xu h\u01b0\u1edbng marketing tr\u00ean c\u00e1c […]<\/p>\n","protected":false},"author":16,"featured_media":10320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"yoast_head":"\nKOC Marketing - l\u00e0n s\u00f3ng m\u1edbi c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KOC Marketing - l\u00e0n s\u00f3ng m\u1edbi c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn - Appota News\" \/>\n<meta property=\"og:description\" content=\"Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, h\u1ea7u h\u1ebft m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ec1u xoay quanh m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a livestream, hay nh\u1eefng b\u01b0\u1edbc ti\u1ebfp c\u1eadn qua n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, r\u1ed3i \u0111\u1ebfn c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c xu h\u01b0\u1edbng marketing tr\u00ean c\u00e1c […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-06T02:57:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T02:57:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/07\/kols1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"599\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"trangtq@appota.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"trangtq@appota.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/\",\"url\":\"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/\",\"name\":\"KOC Marketing - l\u00e0n s\u00f3ng m\u1edbi c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn - Appota News\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/07\/kols1-1.jpg\",\"datePublished\":\"2022-07-06T02:57:41+00:00\",\"dateModified\":\"2022-07-06T02:57:42+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/18239c3317de31ce7617f761d3ab23b6\"},\"breadcrumb\":{\"@id\":\"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/#primaryimage\",\"url\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/07\/kols1-1.jpg\",\"contentUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/07\/kols1-1.jpg\",\"width\":599,\"height\":400,\"caption\":\"KOC Marketing - l\u00e0n s\u00f3ng m\u1edbi cho th\u1eddi \u0111\u1ea1i ti\u1ebfp th\u1ecb\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.appota.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KOC Marketing - l\u00e0n s\u00f3ng m\u1edbi c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.appota.com\/vi\/#website\",\"url\":\"https:\/\/news.appota.com\/vi\/\",\"name\":\"Appota News\",\"description\":\"Technology for Change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.appota.com\/vi\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/18239c3317de31ce7617f761d3ab23b6\",\"name\":\"trangtq@appota.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b1133cd92a70cd692a0b49ff3d7cebbe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b1133cd92a70cd692a0b49ff3d7cebbe?s=96&d=mm&r=g\",\"caption\":\"trangtq@appota.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KOC Marketing - l\u00e0n s\u00f3ng m\u1edbi c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn - Appota News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/","og_locale":"en_US","og_type":"article","og_title":"KOC Marketing - l\u00e0n s\u00f3ng m\u1edbi c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn - Appota News","og_description":"Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, h\u1ea7u h\u1ebft m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ec1u xoay quanh m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a livestream, hay nh\u1eefng b\u01b0\u1edbc ti\u1ebfp c\u1eadn qua n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, r\u1ed3i \u0111\u1ebfn c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c xu h\u01b0\u1edbng marketing tr\u00ean c\u00e1c […]","og_url":"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/","og_site_name":"Appota News","article_published_time":"2022-07-06T02:57:41+00:00","article_modified_time":"2022-07-06T02:57:42+00:00","og_image":[{"width":599,"height":400,"url":"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/07\/kols1-1.jpg","type":"image\/jpeg"}],"author":"trangtq@appota.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"trangtq@appota.com","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/","url":"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/","name":"KOC Marketing - l\u00e0n s\u00f3ng m\u1edbi c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn - Appota News","isPartOf":{"@id":"https:\/\/news.appota.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/#primaryimage"},"image":{"@id":"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/#primaryimage"},"thumbnailUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/07\/kols1-1.jpg","datePublished":"2022-07-06T02:57:41+00:00","dateModified":"2022-07-06T02:57:42+00:00","author":{"@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/18239c3317de31ce7617f761d3ab23b6"},"breadcrumb":{"@id":"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/#primaryimage","url":"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/07\/kols1-1.jpg","contentUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2022\/07\/kols1-1.jpg","width":599,"height":400,"caption":"KOC Marketing - l\u00e0n s\u00f3ng m\u1edbi cho th\u1eddi \u0111\u1ea1i ti\u1ebfp th\u1ecb"},{"@type":"BreadcrumbList","@id":"https:\/\/news.appota.com\/vi\/koc-marketing-lan-song-moi-cua-tiep-thi-truc-tuyen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.appota.com\/vi\/"},{"@type":"ListItem","position":2,"name":"KOC Marketing - l\u00e0n s\u00f3ng m\u1edbi c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn"}]},{"@type":"WebSite","@id":"https:\/\/news.appota.com\/vi\/#website","url":"https:\/\/news.appota.com\/vi\/","name":"Appota News","description":"Technology for Change","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.appota.com\/vi\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/18239c3317de31ce7617f761d3ab23b6","name":"trangtq@appota.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b1133cd92a70cd692a0b49ff3d7cebbe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b1133cd92a70cd692a0b49ff3d7cebbe?s=96&d=mm&r=g","caption":"trangtq@appota.com"}}]}},"_links":{"self":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/10319"}],"collection":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/comments?post=10319"}],"version-history":[{"count":1,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/10319\/revisions"}],"predecessor-version":[{"id":10322,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/10319\/revisions\/10322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media\/10320"}],"wp:attachment":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media?parent=10319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/categories?post=10319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/tags?post=10319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}